Video-first surveys that surface customer stories

Pointed helps B2B vendors capture authentic video feedback from their customers. AI-powered follow-up questions go deeper. Insights help you close renewals.

How it works

1

Create a Campaign

Select an account, add contacts, write your opening question. Pointed sends branded email invitations.

2

Respondents Record

Recipients click a link — no login needed. They answer questions on camera, and AI generates contextual follow-ups.

3

Review Insights

Watch video responses, read transcripts, and get AI-generated executive summaries, themes, and recommended clips.

Built for B2B feedback

AI Follow-up Questions

Claude generates contextual follow-up questions based on each response, going deeper on impact and value.

Video Transcription

ElevenLabs Scribe transcribes every response with word-level timestamps for easy clip selection.

Campaign Insights

AI-generated executive summaries, key themes, top quotes, and recommended clips across all responses.

Real-time Dashboard

Watch responses come in live. Track completion rates, view transcripts, and play videos as they arrive.

Multi-tenant

Clerk-powered organizations with roles. Your team shares campaigns, accounts, and insights.

Sentiment Analysis

Understand customer sentiment across responses with AI-powered analysis and scoring.

Ready to hear from your customers?

Start collecting video feedback that drives renewals and expansion.